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Your Customer's Next Buyer is an Agent
For as long as retailers have sold online, the visitor on the other side of the screen has been a person. Someone to be attracted, reassured, nudged and, with luck, converted.
A Primer on Generative Engine Optimisation
In an earlier companion piece we shared that agentic commerce has arrived, that buyers and their agents are increasingly beginning their journeys inside AI assistants, and that the answer an assistant returns is becoming the new shelf.
Agentic Commerce Comes of Age: What It Is and Why it Matters
For the better part of three decades, the governing metaphor of digital commerce has been the shopfront. A business builds a website, draws visitors to it through search and advertising, and does what it can to convert their attention into a purchase once they arrive.
