What’s your role here at WeBuild-AI?

I am a Lead Consultant, which sounds fancy until you realise the job is mostly turning chaos into things people can actually use. Most of my work sits somewhere between problem solving and quiet coaching. People come in with a goal. Sometimes the goal is clear. Sometimes it is a blurry sketch on a virtual whiteboard. Either way, I help turn it into something workable.

I spend a lot of time connecting the dots between design, engineering, data and the actual people who will use what we build. My background is a mix of consulting, product work and enough technical experience to understand why systems break when they feel like it. That helps me guide conversations without translating every second sentence.

The aim is simple. Make things that work. Make things that make sense. And make life easier for the people behind the screen.

What does a typical day look like for you?

My day starts with coffee and a quiet negotiation with my calendar. Some days it behaves. Some days it already looks disappointed in me. Meetings arrive quickly so I treat them like chapters in a long book. Strategy in one chapter. Technical reality in the next.

The day moves between thinking and doing. One moment I am mapping how people will use the thing we are building. Next I am deep in designs or reviewing how the pieces fit together. Sometimes I am explaining why a favourite idea is charming, but would probably set something on fire if we let it run loose.

I work closely with engineers, designers and data folks. Every now and then a business visitor turns up with a puzzle that was definitely not in my plan for the day. Tools depend on the moment. Sometimes a whiteboard. Sometimes a notebook. Sometimes Miro. And sometimes a walk because clarity likes to hide outside.

The rhythm is simple. Understand what we are building. Keep people aligned. Reduce chaos where possible.

What’s your career journey been like so far?

It began in neuroscience at the University of Edinburgh. I was fascinated by memory and ended up presenting research in places like San Diego, where I told scientists how we helped mice forget unpleasant experiences. A strange beginning, but a good one.

That curiosity pulled me into medical engineering and NHS work during the pandemic. I built pipelines, automated flows, supported clinical teams and learned how systems behave when pressure becomes very real. It shaped how I solve problems now. Calmly and with purpose.

Consulting came next. I enjoyed the pace and the variety. I worked on cloud platforms, data models and whatever challenge arrived each week. I then moved into product work at a major media group, where I rebuilt data processes and made workloads run in one hour instead of six. A win for the platform and a bigger win for my patience.

I returned to consulting because it fits how I think. It is dynamic. It is practical. It lets me work on meaningful problems with people who enjoy building things properly.

What do you enjoy most about your job here?

I enjoy the small things like the office playlist coming through our shared SONOS speaker, which makes even difficult tasks feel slightly more cinematic. I enjoy snacks, which are suspiciously good for a workplace. I enjoy the range of customers we deal with because every project feels different. Most of all I enjoy the culture. People look out for one another. Everyone is curious and keen to grow. The vibe is somewhere between a thoughtful lab and a slightly chaotic family kitchen which suits me just fine.

Quick fire

Dark mode or light mode?

Sepia is the way, but way underrated.

How many languages do you speak?

English. Russian. Ukrainian. Arabic when family involvement forces a refresher.

What’s our company culture in 3 emojis?

🧠 🧘 🎶

Most British thing you’ve done this week?

Said sorry to a lamp post. It felt deserved.

Are you a nerd?

Yes. Cognitive sciences. Eastern history. Cloud architecture. And a slightly unhealthy amount of Dota knowledge, that probably occupies space my brain could use for something more respectable.

What’s one thing people at work are surprised to learn about you?

I once worked on research that helped mice forget traumatic memories. Not a typical day job, but it makes for a good conversation starter.

People & Culture